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DomainBop

Business 101: Advertising That Appears To Take Advantage of Human Tragedy Tends To Backfire

6 posts in this topic

Tasteless marketing campaign of the day:

advertising email received today, about 12 hours after 5 Dallas police officers were killed:

Quote

Subject     Dallas Matters!
From     Limestone Networks, Inc. <marketing @ limestonenetworks.com>

Limestone Networks is located in the center of downtown Dallas. Our hearts and prayers go out to the Dallas Police Department, their families and friends in this terrible time of loss and sorrow. We will donate $10.00 of every server and 10% of all cloud sales today to the Dallas Fallen Officer Foundation. Please keep our city and the Dallas Police Department in your thoughts and prayers.

Thanks for caring.
 
Sincerely,
LSN Marketing 
Limestone Networks, Inc.
Simple. Solid. Superior.

 

That LSN ad is similar to a Microsoft/Bing tweet blast to 100,000 subscribers in 2011 following the earthquake in Japan

Quote

"How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K."

The consumer backlash from Microsoft's tweet resulted in the hashtag #fuckyoubing becoming one of the trending topics of the day.

Note to  @LimestoneNetworks marketing department: feel free to google 'gap hurricane sandy tweet', 'att 9/11 tweet' , 'bing japanese quake' etc. to see past reactions to this type of advertising.  

 

 

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I've always found myself thinking LimeStone gets a bad shake.

Never bought from them, probably never will.  Not for any real reason other than where they are = 2000 other competitors.

But this gave me a foul taste.  Tragedy pimping.

Simple. Solid. Superior. 

I think those three sig words summarize the mentality of someone over there who needs away from other humans, marketing and public relations.

Simpleton who thinks they are superior.

Hinging donations on your own opportunity to push products, meh.  Just fucking donate and shut your trap if you give a flying... yeah.. profanity.

Donations are damn racket anyways.  When US taxpayers were surveyed about deductions to charity/non profit, of those surveyed, well over 90% said they would not donate money if they weren't given tax credit for such.

So by that math 90% of people are selfish shitheads out for papering their wallet and nothing else.  Limestone rides the short bus with the other greedy idiots and are being tragedy pimps.

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On 7/8/2016 at 1:16 PM, DomainBop said:

Tasteless marketing campaign of the day:

advertising email received today, about 12 hours after 5 Dallas police officers were killed:

Quote

Subject     Dallas Matters!
From     Limestone Networks, Inc. <marketing @ limestonenetworks.com>

Limestone Networks is located in the center of downtown Dallas. Our hearts and prayers go out to the Dallas Police Department, their families and friends in this terrible time of loss and sorrow. We will donate $10.00 of every server and 10% of all cloud sales today to the Dallas Fallen Officer Foundation. Please keep our city and the Dallas Police Department in your thoughts and prayers.

Thanks for caring.
 
Sincerely,
LSN Marketing 
Limestone Networks, Inc.
Simple. Solid. Superior.

 

I am very surprised such a "good" supplier would execute such an act. I am no longer with them at the moment I noticed this ridiculous ad... 

They seem to be really either "greedy" or a company who "falling apart" due to insufficient cash flow.  

 

Can someone suggest any suitable alternatives with LSN "like" servicing at similar/better pricing (without the unethical acts of course)?

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In this situation they are doing the cheap marketing by letting know their customer that they have simpathy. they simply donate.

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On 8/4/2016 at 9:18 AM, TechVM said:

I am very surprised such a "good" supplier would execute such an act. I am no longer with them at the moment I noticed this ridiculous ad... 

They seem to be really either "greedy" or a company who "falling apart" due to insufficient cash flow.  

 

Can someone suggest any suitable alternatives with LSN "like" servicing at similar/better pricing (without the unethical acts of course)?

You can try Leaseweb as alternative to LSN

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i personally wouldn't use a disaster or anything related to tragedy for marketing its not only heartless but also could give some potential customers a feeling of sensitivity because they are reaping other peoples misfortune for profit 

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