Possible we'll go to a split web. It's not a terrible idea per se.... Just corporations never have good intentions... soooo....
What is going to happen with IPv4 and end customers? That's an interesting situation.
Customers can expect to pay more for IP commodity in the near future. That 20 cent IP value might become $1, per month. Those are hosting prices, for services in a datacenter.
As a home customer, your IP is already probably abusing you for a static IP and long has. For instance one of the popular US cable companies charges over $20 per month per static IP. Will that increase? No, it's already offensive.
Nothing stopping you from gluing together a work around, tunneling things, using an IPv6 tunnel broker for free IPv6, etc.