Yes! It is difficult! That is the point.Is it not difficult to create a unique hosting service this late in the game?
I mean, really, I could (in theory) try to copy DigitalOcean, but that's been done dozens of times as well. I could try to offer the cheapest VPSs on the market, but I'd rather maintain a sustainable business.
The fact of the matter here is that each company is made different by the people who are behind it. It's that simple, really. The company's policies, the company's support, and the company's leadership are what make it unique. Those factors are what puts Company A over Company B in the same price range.
If you cannot answer the question "why would a potential customer pick me over another host" you will fail. Consider:
- There are already thousands of hosts.
- There are hundreds in each price range
- I can think of at least a half-dozen that I personally have used and trust in the high-end, mid-range, and low end category.
- I can think of many specialist hosts I would buy from.
- Any customer will discover them long before they discover your new company - just from reputation, discussion, advertising they can afford, etc.
Not to pick on you...just saying, that's the question you need to answer.