Let's Encrypt is good because it will allow people to use SSL with their crappy blogs or photo galleries that nobody but themselves and their family want to look at but it'sl not going to replace paid OV and EV certificates used by many businesses (their certificates will probably be very popular with summer hosts though who don't want to make a "large investment" of $10 in a paid cert).
AWS uses a certificate that is not EV and has no organisation info. Not a summer host! Online retailers seem to use a mix of cert types.
I do not understand the point of OV certs. There is no obvious indication of the difference so very few people will notice that it is any different from DV.
DV certificates are a big chuck of the certificate issuing business (lower cost but bigger volume), and it must be high margin (because it is entirely automated).
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