We use Bitcoin Payments and we accept it.
In our case, we see it as another Payment method available, for example Paypal is used by a lot of providers, and if you don't have Paypal available, probably your customers, won't trust in you.
If you have Bitcoin available, is another "proof" that you care about Privacy. Of course Fraud can happens time to time, and no one likes that.
Bitcoin is a good payment, if you don't have it available. You will lost potential new customers.
Some of them, only pay with BTC, others with Paypal. Any payment method have their "customer base".
So, I think is important and crucial to have the best or trend payments available.
IMO.